Amber Gregory Photography bio picture
  • Hello there,

    My name is Amber. I'm a wedding, portrait and event photographer currently living in San Francisco, California with my husband Scott and two tuxedo cats. I LOVE taking photos, which should be obvious, and have been doing so in the bay area for nearly fifteen years.

    I am creative, energetic, and find great joy in my work. I break the ice at engagement shoots by letting my famous mouth run and seeing what comes out -- don't worry, some of it manages to be funny! I would love to get to know you better and take your photo. I'm naturally inquisitive and versatile, and love photographing everything from traditional/ethnic wedding ceremonies to the weirdest of San Francisco underground performance art, to couples portraits and burlesque head shots. What I'm saying is I'm up for anything -- try me!

Toolbox at Club 93

I had a realization yesterday, one that I have periodically but never so forcefully as now: I have a lot of magical experiences in my life. Days & nights that defy comprehension, that remind me what it really is to feel alive, that remind me of the beauty of humanity, of creativity, of friendship and of art. I am pretty sure I have more of these than the average person, and for that I am unbelievably grateful.

Last week I was fortunate enough to attend two events in one week that reminded me of this, and I almost felt I had rainbows and glitter shooting out of my fingertips, I felt like such a lucky and blessed person! The first of these events was Toolbox at Club 93 in San Francisco, a night of hysterics, music, & friends (among other things). Having the opportunity to shoot such a talented, friendly and hilarious group of people was truly special, and something I hope to repeat frequently in the future.

I posted all of these photos on my Facebook Page (be sure to “like” me there if you haven’t already!), but since Facebook compressed them in spite of my best efforts, I felt more than obligated to post them here as well, in all their glory.

January 18, 2011 - 6:03 am

Brittany - These colors are amazing! Great moments capture, too!

January 27, 2011 - 11:40 am

Candy Churilla - I love these! I hope you show up sometime when I’m performing there–I could use some great new pics. : )

Geographer & Kill Moi at NightLife (California Academy of Sciences)

Last night, I went to see one of my favorite SF bands, Geographer, perform within walking distance of my house. Unfortunately, it was not to be–once I arrived at the venue, I found out that they were not scheduled to perform until after midnight. As much as I might claim to be a super hero, I definitely can’t do that sort of thing anymore unless it is planned out much further in advance, as I have to get up early to go to work.

As bummed as I am to have missed last night’s performance, I feel much better after preparing today’s blog post, which features photos from Geographer’s performance with fellow SF band Kill Moi at the NightLife at the California Academy of Sciences on September 23rd, 2010. It’s no secret that I enjoy shooting at the Academy of Sciences, particularly when they have outdoor shows–and it should be evident why, from the lush colors and beautiful backdrop.

I shot several shows at the Academy in 2010, and all of them yielded beautiful photos, but there was magic in the air on this night. Can’t you feel it? Enjoy this set & don’t forget to click on “view full post” to see the entire entry!

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New year, new goals

February 16th, 2010

Last year I took a lot of time to design a beautiful document in InDesign for my new years resolutions.  Naturally it was shredded by one of my cat before even two weeks went by–but fortunately, I remembered the resolutions I had crafted, and shockingly, I fulfilled nearly all of them. Last year was proof that if you set goals for yourself, dare to dream and work hard to achieve them, you actually CAN. Imagine that.

It has proven difficult to not hold myself to impossibly high standards this year, though, because of last year’s success. I have a tendency to fall into the all-or-nothing trap, and its of vital importance that I avoid it this yera, the year where I really need to keep my momentum and build on it.

So, in light of all these things,  plus the desire to begin holding myself publicly accountable for what I say and do, I decided to write out my resolutions here. Hopefully my progress towards them will be obvious and documented through photos, links and whatnot.

So, that was written nearly a year ago now. Obviously I either decided it was better to keep my resolutions to myself, or I was too lazy / busy / scared to write them down. In reality, its likely a combination of the three, but now its just embarrassing. This year’s motto is a continuation of last year’s — No Excuses — because I haven’t learned these lessons well enough yet.

I have to admit that I did accomplish a great deal last year, though, even if it was a year of extreme ups & downs:

  • I photographed two weddings, both of which were gorgeous, amazing, and yielded fantastic photos.
  • I shot both the Coachella Valley Music & Arts Festival and the Treasure Island Music Festival
  • On my birthday in June, I danced on stage with My First Earthquake
  • I shot my first official promo photos, for bay area band Glaciers, & one of the photos was used on SFGate.com
  • Just before the end of the year, I was commissioned to shoot the band Girls for an upcoming full-page photo in NME Magazine
  • My photography was used in many pieces of promotional material for bands in the bay area
  • I have now been paid for several photography gigs (a relative rarity, given my band-to-wedding ratio)

I am really proud of myself for accomplishing what I did last year.

And yet, there is no way I can be satisfied. I must push on. There is so much more I want to accomplish, and in 2011 I hope to make more progress,  even more progress than I did this year. I am really determined to make headway, and push myself to break through the barriers I create for myself.

Here are a few things I would like to accomplish professionally in 2011:

  • First or second shoot 5 weddings
  • Revise my business plan for a future involving full-time photography
  • Shoot at least 5 bands (promo shots, not live)
  • Push myself to seek out new opportunities in music photography & not get stuck in a rut
  • Continue to market myself, but hone my technique (and become more professional)
  • Update my blog in a timely fashion, stay caught up & gain a wider audience
  • Update my website & gain a wider audience for it, as well
  • Never stop learning, never stop wanting to be better, never stop striving for more
  • Buy an external flash
  • Continue to find the so very elusive work-home balance.

These are just a few of the important things I am working toward in 2011.

What about you? What are your professional resolutions for the new year?

January 6, 2011 - 9:59 am

Karen - you rock, Amber! your work gets better & better. Professionally my main goal is to increase the amount of networking I do with industry professionals. I’d also like to put together some new sample albums as my current samples are a whopping 3 years old. That’s what happens when you have a kid! I’m looking forward to getting those printed up and knocking the socks off the brides & grooms who meet with me!

January 6, 2011 - 11:57 am

Leah Muse - Absolutely loved reading your goals and seeing you put yourself out there! I’m a firm believer in working hard and always reaching, striving for better things so amen to everything!

A few resolutions:

Since this is my first official year of business, I’d like to shoot at least 10 weddings and keep building my family portrait clientele.

I’d like to be published at least 3 times on reputable wedding blogs.

I’d like to learn to be comfortable with off camera flash.

I’d like to be able to raise my prices by the end of the year.

TA DA!

January 6, 2011 - 1:05 pm

Amanda K - Those are great goals, Amber! You’re only going to get better and better with drive like that – especially the desire to learn.

I’m keeping it simple this year – create, love and enjoy. See where photography takes me, explore new projects, RELAX, etc :)

Treasure Island Music Festival, Day 2

I was incredibly excited to shoot the Treasure Island Music Festival this year, and that really is an understatement. A music festival in my hometown, with one of the best festival lineups I’d ever seen, on a beautiful island in the middle of San Francisco Bay. The time of year made it so different from photographing Coachella, and that was fun too.

Even though the second day of the festival was plagued by rain, that was still OK by me (and my taped-up wellies)!

This was a really great experience for me, and so many great photos came out of it that I’ve had to split the entries in half. This entry encompasses the second day of the festival, and includes photos of The Ferocious Few (who played guerilla-style all weekend in various locations), Surfer Blood, The National and Belle and Sebastian.

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Treasure Island Music Festival, Day 1

I was incredibly excited to shoot the Treasure Island Music Festival this year, and that really is an understatement. A music festival in my hometown, with one of the best festival lineups I’d ever seen, on a beautiful island in the middle of San Francisco Bay. The time of year made it so different from photographing Coachella, and that was fun too. And I have to admit, I had more fun (and took more time!) editing these photos than I usually do.

This was a really great experience for me, and so many great photos came out of it that I’ve had to split the entries in half. This entry encompasses the first day of the festival, and includes photos of Wallpaper, The Ferocious Few, Phantogram, !!! , Four Tet, Miike Snow and LCD Soundsystem.

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